Okaya
Digital marketing, Website, Audience, Influencers profiling and outreach, user testing
Okaya is a tech start up offering AI powered support to people working in high pressure environments, where readiness is crucial. They initially asked us to design a go-to-market campaign targeting Fire fighters in the US.
THE CHALLENGE
An audience of end users concerned with data privacy and seeing disclosure of mental health struggles as a risk for their job, with little trust in AI, a product that needed improving to address these points and work in the sleekest way possible.
An audience of commissioners tied with in-house processes that needed to see the clear added value of such a product.
An approach to UX more intuitive than backed up by users data and testing.
THE SOLUTION
After researching the market and audiences, we advised Okaya to review their outreach strategy and open up to other markets.
We looked into product and messaging alignment, delivered clear improvements to the platform via user research and redesigned the website to optimise clarity of offer and conversions.
We created templates across all content types, key messages, and content, we redesigned the website sitemap, wireframes, user archetypes, created and managed the user testing plans, produced the recommendations and supported their implementation.
Meanwhile we progressed on the Fire fighters targeting, created an engagement strategy and engaged over 20 high profile influencers, securing credentials in key marketing materials.